Selahatin

Selahatin introduces the future of oral care in a range of whitening toothpastes, mouthwashes and sprays. The brand has a clear purpose, and that is to offer you a new and improved perspective on contemporary actions.

The forward-thinking brand has been nominated in Wallpaper Design Awards and named 'one of the best grooming brands in the world' by GQ. Selahatin has been called 'the world's most advanced toothpaste brand' by Monocle Magazine. That's quite a bit!

Born from a tragedy

Selahatin arose from a crisis. Brand founder Kristoffer Vural suffered a stroke before he was 30. This left Kristoffer paralyzed and hospitalized for a year. Precisely because of his stroke, his senses responded a lot better to smell and taste.

This time also emphasized the great importance of daily rituals for him. Kristoffer began to see things differently than before. Small things in life had a huge impact. When he had a bad day, brushing his teeth made his day even worse due to the enormous taste experience. Desperate, he started looking for products where he would have a better connection. When you can't find something, you create it yourself.

Selahatin products

Selahatin has multiple variants of luxury toothpaste . All types of toothpaste provide optimal care for both your teeth and gums. All toothpastes also contain ingredients that will whiten your teeth. These toothpastes are gentle enough for everyday use, but will definitely make your teeth look whiter.

Selahatin has also developed mouth spray and luxury mouthwash . These products are available in several variants and flavors. The mouth spray is, as it were, a perfume for your breath and will prevent your breath from smelling bad again in the short term. The mouth spray also contains a wide range of different vitamins and minerals. The mouthwash can also be used against bad breath. The mouthwash inhibits bacteria, protects sensitive teeth and helps prevent dry mouth.