Layrite
Layrite is a brand from sunny California. Started in 2001 with a classic Pomade for the barbershop of the guys from Layrite, Harleywood in Orange County. The eccentric Donnie Hawley is the founder of this barbershop and the pioneer of Layrite. After experimenting and mixing with Vaseline, Mason Pomade and Old Spice After Shave, he got the taste for it and started developing his own pomade. The result was the Original Pomade, which over the years has been promoted to the water-based pomade of the USA.
How did Layrite originate?
Donnie Hawley, who grew up in a barbershop, noticed that the barbering profession was dying out. His love for the craft did not allow that, and he started his own barbershop in 1999, inspired by the rockabilly style. He noticed that he was extremely limited by the products available. Therefore, he started experimenting himself. When he was testing his pomade, one of his clients said it was the only product that 'made his hair lay right'. This inspired Donnie Hawley to establish the brand Layrite in 2001. The rest is history.
What products does Layrite have?
Layrite started with the Layrite Original Pomade. This put the pomade back on the map in a new form. In recent years, Layrite has significantly expanded its range with a line for hair styling products and beard care and shaving products.
Layrite Pomade
After the great success of the Original Pomade in the Barbershop, Layrite quickly came up with the Superhold and the Super shine. Both products are based on the Original Pomade, but with a higher Hold and the other more Shine. Currently, Layrite has 4 pieces of Pomades in its range:
- Layrite Original Pomade - Medium hold | Medium shine
- Layrite Superhold Pomade - High hold | Medium shine
- Layrite Super Shine Pomade - Medium hold | High shine
- Layrite Natural Matte Cream Pomade - Medium hold | Matte Finish
Layrite Cement Clay
In 2015, the Layrite Cement Clay joined, a hair clay with an unprecedented mega hold. Keeps your hair in place all day long and gives you hair a matte finish. An ideal product when your hairstyle needs to stay tight and well-groomed all day. Removes curls and waves from your hair and gives your hairstyle a matte finish. The scent of the cement clay smells so pleasant that you almost want to put it in your mouth.
Layrite has certainly not been idle in recent years and has developed a beautiful range of products for styling your hair. In 2016 and 2017, Layrite came out with more new products, including a grooming spray, beard oil and of course a shampoo and conditioner.
The quality of the products is still very high and they have managed to keep the products unique. Layrite, one of the classics in the making.
Layrite Concentrated Beard Oil
Layrite developed a beard oil with their signature scent and in a slightly thicker form than regular beard oil. According to Layrite, regular beard oil is so thin that it is difficult to spread in the beard. Half of it runs through the fingers. The Layrite Concentrated Beard Oil is easy to distribute through the beard.
Layrite Grooming Spray
The Layrite Grooming Spray gives the hair extra hold without making it hard. It can also be used as a pre-styler to create extra volume in the hair.
Can you apply Layrite better on wet or dry hair?
The styling products of Layrite can be applied to both wet and dry hair. What changes is the hold of the product. The hold is influenced by how dry your hair is. The drier your hair, the longer/better the hold is. So if you are looking for a long-lasting hold, you should apply the product on dry hair. If you don't need a long-lasting hold, towel-dry or damp hair is also sufficient.
Can you easily wash out Layrite with water?
The products of Layrite are water-based. This ensures that you can easily wash out the products with water.
Is Layrite paraben-free?
The products of Layrite are not free of parabens. An example of a product with parabens is the Layrite Original Pomade. This pomade contains Methylparaben. This type of paraben is used as a preservative.
What scent does Layrite have?
All products have the sweet 'signature' vanilla scent.